03 May, 2026
The next generation of functional beverages has officially arrived.
KRATOS, the performance-focused Power Infusion brand developed by Tobacco International Inc., has officially launched in Saudi Arabia, Lebanon, and Syria, marking the first phase of its global rollout.
Built for individuals who demand more from what they drink, KRATOS introduces a clean, structured alternative to traditional energy drinks, built around zero sugar, zero calories, and modern performance-focused formulations.
The KRATOS lineup includes three core products: Guarana Delight, Next Gen Prebiotic, and KRATOS Zero.
Each product is designed for different use moments, from sustained energy and focus to functional wellness and daily hydration.
Production is carried out in Spain and Saudi Arabia under strict quality standards, supporting both regional efficiency and global scalability.
Following the initial launch, KRATOS is entering a phased expansion across key international markets, including the GCC, the European Union, North Africa, the United States, Canada, Mexico, Latin America, the Philippines, and Thailand through local distribution partners.
Distributor onboarding is actively underway, with the strategic objective of establishing up to 50 distribution partnerships worldwide within the next three to six months.
KRATOS represents a shift toward cleaner formulations, smarter positioning, and a more balanced approach to modern performance beverages.
As global consumers become more selective about what they drink, KRATOS enters the market with a clear promise: zero sugar, zero calories, functional positioning, and a brand identity built for modern performers.
This is just the beginning.
