KRATOS — Power Is A Choice: Energy Drinks, Nicotine Pouches & Zero Nicotine, One Warrior Brand

The Brand That Chose Not To Follow

In a market saturated with look-alike cans and copycat pouches, KRATOS arrived with a different mandate: dominate by being undeniably itself. Born under the umbrella of Tobacco International Inc., the Delaware-headquartered American multinational founded by visionary entrepreneur Atef Hazime, KRATOS is not a brand trying to compete with the giants. It is a brand building its own category, on its own terms.

The name alone tells you everything. Kratos, the ancient Greek embodiment of strength and power chosen deliberately as a declaration: this brand believes in what human beings are capable of when they choose to perform at their peak. Every product line, from functional energy drinks to nicotine pouches to tobacco-free and zero-nicotine alternatives, is built around that singular conviction.

Today, KRATOS products reach consumers across Europe, Asia, and the Middle East, with a distribution footprint spanning both traditional retail and modern e-commerce channels.

"Power is a choice. That's not just a tagline  it's the architecture of everything we build."  Atef Hazime, Founder & CEO, Tobacco International Inc.

KRATOS Energy Drink

Natural Power Infusion · 355ml · Zero Sugar · Zero Calories · B-Complex Vitamins

The KRATOS energy drink lineup answers a question most brands have been afraid to ask: What if a functional drink was actually good for you? No artificial junk, no sugar crash, no compromise. Every 355ml can is engineered around natural ingredients — with guarana at the core, B-complex vitamins throughout, and zero sugar, zero calories across the entire range. Produced in Spain and Saudi Arabia, licensed through KRATOS & Co. in Lisbon, Portugal, at a retail price of $0.99.

• KRATOS XTREME — Tutti Frutti · Black & Red · Full Power. The boldest statement in the lineup.
• Guarana Delight — Tutti Frutti · Black & Green · Natural guarana at its purest.
• Next Gen Prebiotic — Tutti Frutti · Black & Blue · Prebiotics for gut health, natural energy, low caffeine.
• KRATOS ZERO — Crisp Citrus · White & Silver · Electrolytes, minerals, B-complex vitamins. Zero calories, zero sugar.

 KRATOS Nicotine Pouches

Tobacco-Free · Three Strength Tiers · MG 9.6 / 18 / 30

Eight distinct flavor profiles across three strength tiers, all in KRATOS's signature matte-black tin with the iconic warrior face and color-coded lightning bolt. A masterclass in flavor architecture.

• Strawberry Ice — MG 18 · Red lightning
• Peach Frost — MG 18 · Orange lightning
• Mango Inferno — MG 9.6 · Gold lightning
• Grape Ice — MG 9.6 · Purple lightning
• Double Mint — MG 30 · Green lightning · Highest strength
• Cool Mint — MG 30 · Blue lightning · The global workhorse
• Citrus Burst — MG 9.6 · Gold lightning
• Black Cherry Ice — MG 18 · Red lightning

 KRATOS Super White Tobacco

Traditional Craft · Premium White · MG 6 / 12 / 18

For the consumer who wants authentic tobacco in a modern, clean-delivery format. Five flavors, three strength tiers, packaged in a clean white tin.

• Nordic Forest — MG 6 · Subtle strength, earthy calm.
• Polar Ice Green — MG 12 · Mid-strength mint on a real tobacco base.
• Arctic Berry — MG 12 · Berry notes layered over authentic tobacco character.
• Pure White Tobacco — MG 18 · The purist's choice.
• Freeze Mint — MG 18 · High-strength mint with tobacco backbone.

 KRATOS Zero Nicotine

Tobacco-Free · Nicotine-Free · 20 Pouches · Full Flavor

Zero compromise on flavor — zero nicotine. For the fitness-focused consumer, the athlete, the person who loves the ritual but has moved past the habit.

• Grape Ice Zero — Purple lightning · 20 pouches
• Ice Cool Mint Zero — Blue lightning · 20 pouches
• Black Cherry Ice Zero — Red lightning · 20 pouches
• Double Mint Zero — Green lightning · 20 pouches

The Architect Atef Hazime

Atef Hazime is the founder and driving force behind Tobacco International Inc.  headquartered in Delaware, with manufacturing in North Carolina, Spain, Poland and Saudi Arabia, operations in Florida, and commercial presence across Europe, Latin America, Africa, and the Middle East. Supported by CFO Joao De Gouveia, COO Carlos Rapaport, and a seasoned advisory board.

One Brand. Every Market.

KRATOS products are available across retail, duty-free, and e-commerce channels in Europe, the Middle East, Asia, North Africa, Latin America, and the Americas.

You don't borrow power. You don't inherit power. You choose it. That's what KRATOS is. That's what it always will be.

Visit drinkkratos.com · Follow @kratos.global