KRATOS was born from the vision of Atef R. Hazime, the founder of Tobacco International and the visionary behind the global success of the REBEL brand. After decades of disrupting international markets, KRATOS represents the next evolution in his legacy, a brand built on discipline, consistency, and world-class quality.
We do not just create beverages. We engineer natural power infusions designed for the relentless.
Unlike traditional energy drinks that rely on high sugar and empty calories, KRATOS is built for modern performance. Every 355ml can is a precise balance of nature and science, crafted to fuel ambition, sustain focus, and deliver clean energy without the crash.
What started as a bold underdog brand is rapidly becoming a global movement. Leveraging a professional legacy spanning over 50 countries, we are aggressively expanding our reach to make KRATOS available to the relentless everywhere.
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VITAMIN B12 INFUSION
PERFORMANCE CALORIES
SUGAR CONTENT
At Tobacco International, our journey has always been about more than just products. It is about creating emotion through every detail, from the first spark of an idea to the final touch of the packaging.
After the global success of the REBEL brand, I realized that the modern world does not just need more stimulants. It needs a tool for sustained discipline and modern performance.
KRATOS was born from this vision. Built on a legacy that spans generations, we have combined tradition with cutting-edge science to create an infusion of energy that matches ambition.
Whether it is the natural power of Guarana Delight, the functional innovation of our prebiotic line, or the clean energy of KRATOS Zero, every product is designed to support those who perform under pressure every single day.
We do not just create beverages. We build tools for individuals who demand consistency, control, and long-term performance.
KRATOS is for those who refuse shortcuts, who stay disciplined, and who understand that success is built through repetition, focus, and resilience.
We do not just sell beverages. We fuel the mindset of the relentless.
Atef R. Hazime
CEO & Founder
KRATOS is a truly international brand, licensed from KRATOS & Co. in Lisbon, Portugal, and produced with precision in Saudi Arabia.
We are expanding across Europe and the Middle East, with dedicated distribution in Romania through American Household SRL, ensuring consistent availability and trusted delivery across key markets.
Every 355ml can reflects our commitment to uncompromising quality. Whether in Bucharest or Riyadh, every KRATOS Natural Power Infusion delivers the same standard of performance, consistency, and refreshment.
CLEAN POWER. BUILT FOR FIGHTERS. KRATOS® is the next-generation functional beverage platform built for modern performance. Zero sugar. Zero calories. Natural energy. Functional wellness. Built for professionals, athletes, creators, entrepreneurs, and those who refuse average. This is not another energy drink. This is premium performance.
